Jennifer Hawkins Ad Banned!

First it was "bloody" Lara Bingle, now humourless airport officials in New Zealand have banned a billboard of Jennifer Hawkins because of its sexy slogan.

Exposing the Kiwis' thin skins, management at Auckland International Airport has rejected a sexy shot of Hawko dressed in lacy red lingerie, holding a stuffed rhino, because the ad's tagline - "Feeling horny?'' - was deemed too raunchy for its pure-as-the-South-Island-snow passengers.

The Lovable campaign, which features our multi-million dollar babe, launched in Australia last July, was so popular here the collection, which Hawkins helped design, sold out.

At a VIP party to reveal the campaign to media and advertising industry experts, the playful puns on the animal theme were considered as hot as the TV star herself.

However this latest shot, created to target Valentine's Day sales, was deemed inappropriate for those sensitive souls across the ditch.

When Confidential were required to email the airport's corporate spokeswoman for comment, even the Kiwi server censored our correspondence, blocking the request because of the word "horny''.

Lovable's divisional manager Dianne Lane said the brand was "bemused" by the airport bosses' response.

"Our campaign is really tongue-in-cheek and playful. We're surprised they took offence because we haven't had a complaint here,'' she said.

"It wasn't the imagery they objected to, but just the word horny.''

We'll take it as read, those soft Kiwis just aren't up for it, then, eh?